Helia, founder of Wildfool, at her desk
A note from Helia

Hello — I'm Helia.

I don't believe in a wardrobe of hundreds. I believe in a few honest things, made by hand, that you reach for again and again. These three are what I'm living in this summer — and they happen to unlock the very best of what we offer. Consider it my way of sending you off well.

— Helia
Founder, Wildfool
Helia's Picks · Summer 2026

The summer,
in three pieces.

Every season I put down the spreadsheets and pack a bag. This is what goes in it — the tote I actually carry, the hat that folds into nothing, the one square of silk that makes all of it look considered.

Add all three · $202
Together they cross $200 — where 20% off and a silk gift begin.
Hand-crocheted raffia tote on the rocks by the sea
The edit

What $200 unlocks

The Florence Tote — $108
The Packable Wide-Brim Sun Hat — $55
The 65cm Hand-Rolled Silk Square — $39
Together — $202
  • 20%Off your whole order. Applied automatically over $150 — no code to remember.
  • GiftA free silk gift, on us. Our little thank-you once you pass $200.
  • ShipFree worldwide shipping. On every order over $75.
Add all three — $202
The 20% off and your free gift apply on their own — no code needed.
The Florence Tote carrying bread and hydrangeas home from the market The Florence Tote holding linens at home
Piece 01

The Florence Tote

$108

Hand-crocheted raffia with a body that slouches just so. It carries bread and hydrangeas home from the market at dawn, then linens from room to room by dusk. One bag, quietly many lives.

Shop the tote
The Packable Wide-Brim Sun Hat worn with a white tank and cream denim The sun hat folds flat for travel
Piece 02

The Packable Wide-Brim Sun Hat

$55

A brim wide enough to disappear behind, a crown that folds flat into your case and springs back on arrival. The black grosgrain band is what keeps it from ever reading as merely a beach hat.

Shop the hat
The 65cm Hand-Rolled Silk Square in navy paisley Hand-rolled silk detail
Piece 03

The 65cm Hand-Rolled Silk Square

$39

100% mulberry silk, its hems rolled and stitched shut by hand — the kind of detail you feel more than you see. Knot it at the neck, tie it to the tote, wind it round a wrist.

Shown in Paisley · also in Teatime Navy & Cashew Paisley

Shop the square
One bag, many lives

Where they end up

Nothing here stays in a wardrobe waiting for an occasion. It comes with you — to the market, the coast, the quiet Sunday at home.

Market morning
Bread at dawn
By the sea
Salt and sun
Home
Linens at dusk
The summer edit

Three pieces.
One summer. $202.

Everything 20% off, a free gift on us, and free shipping worldwide — the moment your cart passes $200.

Add all three to cart

We make these to last a decade, not a season. If anything ever needs mending, write to me — we would rather help you fix it than sell you another.

— Helia, Wildfool